Savvys Steve Bradbery Elected IGCC President
Steve Bradbery is the new Incentive Gift Card Coalition president. He has almost 20 years of experience in the gift card industry, specializing in helping brands grow gift card programs, revenue and customer loyalty. At Savvy, he oversees the U.S. and Canadian markets, working with brands on gift card processing, analytics, B2B sales and third-party distribution.
His involvement with the Incentive Marketing Association dates to 2019. He joined the IGCC board in 2023 and subsequently served as Education Co-Chair, Treasurer and Executive Vice President before being elected President. Bradbery says he sees continued growth opportunities for brands, agencies and solution providers in the B2B gift card market.
Enterprise Engagement Alliance Services
Celebrating our 17th year, the Enterprise Engagement Alliance helps organizations enhance performance through:1. Information and marketing opportunities on stakeholder management and total rewards:
- ESM Weekly on stakeholder management since 2009. Click here to subscribe; click here for media kit.
- RRN Weekly on total rewards since 1996. Click here to subscribe; click here for media kit.
- EEA YouTube channel on enterprise engagement, human capital, and total rewards since 2020
Management Academy to enhance future equity value for your organization.3. Books on implementation: Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.
4. Advisory services and research: Strategic guidance, learning and certification on stakeholder management, measurement, metrics, and corporate sustainability reporting.
5. Permission-based targeted business development to identify and build relationships with the people most likely to buy.
Contact: Bruce Bolger at TheICEE.org; 914-591-7600, ext. 230.






