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Savvys Steve Bradbery Elected IGCC President

An experienced industry executive takes on new leadership role in the gift card industry.
Steve Bradbery 
Steve Bradbery is the new Incentive Gift Card Coalition president. He has almost 20 years of experience in the gift card industry, specializing in helping brands grow gift card programs, revenue and customer loyalty. At Savvy, he oversees the U.S. and Canadian markets, working with brands on gift card processing, analytics, B2B sales and third-party distribution.
 
His involvement with the Incentive Marketing Association dates to 2019. He joined the IGCC board in 2023 and subsequently served as Education Co-Chair, Treasurer and Executive Vice President before being elected President. Bradbery says he sees continued growth opportunities for brands, agencies and solution providers in the B2B gift card market.

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