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Ray-Ban Joins Brand Media Coalition to Tell Its Story

Ray-Ban is the latest leading brand to join the Brand Media Coalition (BMC), a growing community of brands, gift cards and master fulfillment companies committed to the professional use of brands as a medium for promotional products, business and event gifting, as well as rewards, recognition and loyalty companies. 
 
The Brand Media Coalition publishes the Brand Media Guide, which is the first-ever directory of brands, gift cards and master fulfillment companies that provides information on brand personality, customer persona, and customization and personalization capabilities to maximize the reward experience. Click here to see Ray-Ban’s Brand Profile, which is sponsored by Links Unlimited, another member of the Brand Media Coalition.  
 
According to Bruce Bolger, Founder of the Enterprise Engagement Alliance that runs the Brand Media Coalition, “One of the unforeseen conclusions from two decades of research on rewards and recognition is that brands are actually a media that tell a story of their own, not much different from any other media, and that the brand a company selects for an imprinted product or gift, incentive, reward or recognition program is as important as the reward itself. This requires a level of expertise that companies can’t get from any supplier.” 
 
The Brand Media Guide provides complete information for professionals seeking to carefully curate promotional product, business and event gifting, incentive, recognition and reward programs that maximize the reward experience. 
 
Contact:
Sherry Barry
Marketing Communications Manager
Links Unlimited
(513) 252-0036
www.linksunlimited.com
 

Master the Principles of Enterprise Engagement to Achieve Organizational Goals and Enhance Your Career
 
  • Profit from a new systematic approach to engagement to enhance your organization’s brand equity; increase sales, productivity, quality, innovation, and safety, and reduce risks.
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Live Education: The Brand Engagement Conference, June 18-20, 2019, Chicago, in conjunction with the Selling Power Sales 3.0 Conference. Learn a breakthrough, practical approach to enhance performance and stakeholder experiences at Selling Power's Sales 3.0 Conference, "Frictionless Selling," June 18-19, and "Enterprise Engagement in Action," June 20, at the Drake Hotel. Register now.    
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. 
 
Online: The Enterprise Engagement Academy at EEA.tmlu.org, providing the only formal training on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Provides preparation for professionals to support organizations seeking ISO 10018 employer or solution provider certification, as well as elective courses on Trade Show Engagement, Rewards and Recognition, Government, and other topics. 
Plus: 10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards on Coggno.com.
 
Services: The International Center for Enterprise Engagement at TheICEE.org, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.
The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777. 
 
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
• ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
• EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
• Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
• Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
 
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.
 
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