Paint Nite Selects Velocity B2B to Drive its B2B Gift Card Program
CashStar, a provider of prepaid commerce solutions, recently announced that Paint Nite has signed on with Velocity B2B, CashStar’s independent business unit offering end-to-end agency services for B2B gift card programs. Paint Nite is a self-described “creative experience” that offers people the opportunity to socialize as they would on a regular night out, with participants creating art over cocktails at a local bar with a professional artist. Velocity B2B provides the resources and expertise that brands like Paint Nite need to take advantage of the $26 billion B2B gift card market opportunity with minimal resource investment. Working collaboratively with Paint Nite, Velocity B2B also provides strategy and business management, sales and marketing, program development and operations, and payment management. To learn more about CashStar’s solutions, visit www.cashstar.com.