The Incentive Manufacturers Representatives Alliance (IMRA) recently elected new officers for 2018-2019. Lore Rincon, Sales Manager at Continental Premium Corporation,was named 2018-2019 IMRA Board President. Rincon has been involved in the incentive industry for over 16 years, during which time she has been active in IMRA and the Incentive Marketing Association (IMA). Rincon says it is “an honor to lead our Alliance with a dedicated and focused group of people on serving on our IMRA board this year. Increased collaboration between all of the IMA Special Interest Groups will keep our necessary partnership engrossed in continuing to advocate the importance of incentives.” For more information and a list of newly named IMRA Board members, click here.