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Logoed, Branded Merchandise and Gift Cards Lead Reward Preferences

An Incentive Research Foundation and Incentive Marketing Association study, “Industry Outlook for 2019, Merchandise, Gift Card, and Event Gifting,” demonstrates the potential growth for brands and gift cards in traditional business gift and in imprinted products programs.
 
Logoed brand-name merchandise tops the list of merchandise rewards and gifts in the latest IRF and IMA “Industry Outlook” study, with consumer electronics the clear favorite, followed by clothing/apparel, sunglasses, sporting/golf items, food gifts, watches/jewelry, and plaques/trophies. Runners up are office accessories, luggage, local handmade goods and crafts, housewares, and flowers. Average value of the reward or gift was $160. 
 
The study, based on a survey of nearly 500 end-users and resellers, found similar trends in gift cards: 73% are brand specific; 76% open loop; 30% have restricted use; and 24% of respondents use vouchers. Surprisingly, over two thirds of buyers say they source gift cards at retail. The most popular merchant types in the survey are coffee, dining, exclusively online retailers, general big-box stores, electronics, music/movies, department stores, home improvement, sporting goods, sunglasses, and gas. Other popular categories are clothing/apparel, travel, beauty, bookstores, accessories and jewelry, grocery, and drugstore. 
 
The study found a generally favorable climate for increased budgets in all categories, notably overall budgets, technology spend, communications, and the number of participants earning a reward. It identified the following factors that affect award selection: 
The company’s financial forecast
Programs used by competitors
Perception of the public
Perception of other internal stakeholders.
 
Click here for the complete study. 
 
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Master the Principles of Enterprise Engagement to Achieve Organizational Goals and Enhance Your Career
 
  • Profit from a new systematic approach to engagement to enhance your organization’s brand equity; increase sales, productivity, quality, innovation, and safety, and reduce risks.
  • Achieve ISO 10018 Quality People Management Certification to demonstrate your organization’s strategic commitment to people to your customers, employees, distribution partners, vendors, communities, investors, and regulators.
Live Education: Enterprise Engagement in Action Conference at Engagement World, April 3, 2019, in San Francisco, in conjunction with the Selling Power Sales 3.0 Conference. Learn about the economics, framework, and implementation process for an ISO certifiable approach to achieving organizational objectives by strategically fostering the proactive involvement of all stakeholders. Learn more and register now.   

In Print: Enterprise Engagement: The Roadmap 4th Edition, How to Achieve Organizational Results Through People and Quality for ISO 10018 Certification. 
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. 
 
Online: The Enterprise Engagement Academy at EEA.tmlu.org, providing the only formal training on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Provides preparation for professionals to support organizations seeking ISO 10018 employer or solution provider certification, as well as elective courses on Trade Show Engagement, Rewards and Recognition, Government, and other topics. 
Plus: 10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards on Coggno.com.
 
Services: The International Center for Enterprise Engagement at TheICEE.org, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.
The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777. 
 
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
• ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
• EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
• Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
• Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
 
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.
 
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