Latest RRN Industry Briefs
Latest news from associations and suppliers serving the incentive, recognition, rewards, and motivational travel markets.IMRA Relaunches Brand Search Tool to Improve Supplier Discovery
Culture Discovery Vacations Celebrates 20 Years of Experiential Travel
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Incentive Merchandise to Reward and Appreciate (IMRA) has relaunched its online brand search platform to make it easier for buyers and solution providers to identify merchandise incentive suppliers....Culture Discovery Vacationscelebrates its 20th anniversary after building a niche in immersive, small-group cultural travel experiences.
IMRA Relaunches Brand Search Tool to Improve Supplier Discovery
The Incentive Merchandise to Reward and Appreciate (IMRA) association has unveiled a redesigned version of its brand search platform, describing it as a faster, smarter, and more intuitive way for incentive professionals to locate participating merchandise brands and representatives. The updated tool is intended to simplify the process of finding supplier partners and products while increasing visibility for participating brands.According to IMRA, the enhancement reflects the organization's ongoing efforts to support the merchandise incentive industry and make it easier for buyers, distributors, and program providers to connect with quality merchandise suppliers. The association says the new platform offers improved search functionality and a more user-friendly experience.
Culture Discovery Vacations Celebrates 20 Years of Experiential Travel
Culture Discovery Vacations (CDV), a provider of immersive cultural travel experiences, marks its 20th anniversary in 2026. Founded on the premise that travelers increasingly seek authentic local experiences rather than traditional tourism, the company has built its reputation around small-group programs focused on food, wine, culture, and personal connections with local communities.
The company plans an anniversary celebration in Soriano, Italy, bringing together locally owned travel partners from around the world. CDV says its success has been driven by growing demand for experiential travel that emphasizes meaningful engagement with local people and cultures rather than conventional sightseeing. The milestone reflects the broader evolution of the incentive and motivational travel market toward more personalized and memorable experiences.
Enterprise Engagement Alliance Services
Celebrating our 17th year, the Enterprise Engagement Alliance helps organizations enhance performance through:1. Information and marketing opportunities on stakeholder management and total rewards:
- ESM Weekly on stakeholder management since 2009. Click here to subscribe; click here for media kit.
- RRN Weekly on total rewards since 1996. Click here to subscribe; click here for media kit.
- EEA YouTube channel on enterprise engagement, human capital, and total rewards since 2020
Management Academy to enhance future equity value for your organization.3. Books on implementation: Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.
4. Advisory services and research: Strategic guidance, learning and certification on stakeholder management, measurement, metrics, and corporate sustainability reporting.
5. Permission-based targeted business development to identify and build relationships with the people most likely to buy.
Contact: Bruce Bolger at TheICEE.org; 914-591-7600, ext. 230.
