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Industry Incentive Travel Study: Few Companies Measure ROI

Latest survey finds the rate of program return-on-investment is on the decline 
 
A comprehensive survey of incentive travel companies and corporate buyers finds that only 25% are tracking incentive travel program return-on-investment or return-on-objective, down from 28% the previous year. The study was conducted by the J.D. Power Association for the Incentive Research Foundation, Society of Incentive Travel Executives and Financial and Insurance Conference Professionals. 
 
The main reasons cited for not tracking ROI:
The client or management does not require it
The program is so widely accepted that management does not feel measurement is required 
The company can assess success based on an assessment of increased progress toward the program's objectives. 
 
At the same time, the survey finds that the main reasons for running incentive travel programs include:
Increased sales and/or profitability for the overall company
Better relationship-building between employees and management
Increased individual productivity
Improved employee engagement/morale
Better relationship-building between employees with each other.
 
Click here for the complete study.
 

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Plus: 10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards on Coggno.com.
 
Services: The International Center for Enterprise Engagement at TheICEE.org, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.
The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
 
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
• ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
• EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
• Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
• Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
 
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.
 
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