Industry Incentive Travel Study: Few Companies Measure ROI
A comprehensive survey of incentive travel companies and corporate buyers finds that only 25% are tracking incentive travel program return-on-investment or return-on-objective, down from 28% the previous year. The study was conducted by the J.D. Power Association for the Incentive Research Foundation, Society of Incentive Travel Executives and Financial and Insurance Conference Professionals.
The main reasons cited for not tracking ROI:
• The client or management does not require it
• The program is so widely accepted that management does not feel measurement is required
• The company can assess success based on an assessment of increased progress toward the program's objectives.
At the same time, the survey finds that the main reasons for running incentive travel programs include:
• Increased sales and/or profitability for the overall company
• Better relationship-building between employees and management
• Increased individual productivity
• Improved employee engagement/morale
• Better relationship-building between employees with each other.
Click here for the complete study.
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Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
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• ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy.
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For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.
