Industry Exec Moves to Fractional Solutions Provider Role

Former 1-800-FLOWERS.COM Senior Vice President Eric Gehnrich has launched a fractional sales practice connecting organizations with non-competing providers addressing revenue growth, technology, employee benefits, loyalty, cost reduction, and infrastructure.

Rewards and Relationship-Marketing Solutions
Portfolio Targets Growth and Cost Reduction
An Extension of the Client’s Network

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Eric Gehnrich, formerly Senior Vice President, Enterprise Sales and Partnerships at 1-800-FLOWERS.COM, has expanded his independent fractional and contract sales practice through Peak1 Consulting. In less than three months, he says he has established partnerships with specialized providers across artificial intelligence, technology staffing, financial wellness, employee benefits, e-commerce, loyalty, telecommunications, healthcare, and data-center infrastructure.

The move places Gehnrich among a growing group of experienced sales executives applying their relationships and business-development expertise across multiple companies rather than serving a single employer. His objective is to help organizations identify proven solutions capable of generating measurable revenue growth, cost savings, stronger employee programs, or improved operational capabilities.

“My role is not simply introducing vendors,” Gehnrich says. “I work alongside organizations to understand their objectives, identify where these solutions create measurable value, and make thoughtful introductions when there is a genuine fit.”

Rewards and Relationship-Marketing Solutions

Of particular interest to the rewards, recognition, loyalty, and corporate-gifting industry, Gehnrich represents Gift Card Market, which provides access to gift cards from local retailers, restaurants, spas, and service providers. The offering is designed to help loyalty, membership, promotional, and engagement programs provide recipients with more locally relevant choices.

He also represents Kaboom AI, a platform designed to help companies selling complex business-to-business solutions use artificial intelligence to improve trade-show follow-up, relationship marketing, account engagement, and sales effectiveness.

Gehnrich brings extensive corporate-gifting experience to the practice. At 1-800-FLOWERS.COM, he helped lead enterprise sales and partnerships as the company expanded its technology-enabled corporate-gifting and engagement capabilities. He previously discussed how automation, personalization, recipient choice, and program analytics could help businesses strengthen relationships with employees and customers.

Portfolio Targets Growth and Cost Reduction

The Peak1 portfolio includes BairesDev, which provides access to more than 4,000 vetted technology professionals covering over 100 technologies through a nearshore model aligned with US time zones.

Chime Enterprise Solutions focuses on financial wellness and payroll-related benefits for large hourly workforces, while Atlantic Benefits reviews healthcare and employee-benefit programs to identify potential savings without reducing coverage quality.

For e-commerce organizations, Fluent creates incremental revenue opportunities through post-checkout offers and other post-purchase monetization capabilities. TD Consulting provides audits of voice, data, telecommunications, and technology environments, along with networking, cloud, cybersecurity, fiber, structured cabling, cameras, and point-of-sale support.

Gehnrich also represents Proteqt365, which provides expert-informed decision support for families of competitive youth athletes, and Savita/Waxian International, whose Vitagel cable-filling compounds are used in fiber-optic, communications, and data-center infrastructure.

An Extension of the Client’s Network

Gehnrich says the portfolio is intentionally composed of non-competing providers addressing distinct business needs. Rather than pursuing introductions without context, he aims to determine whether each solution aligns with an organization’s priorities and can produce a meaningful outcome. “Whether the need is increasing revenue, reducing costs, improving technology capabilities, strengthening employee programs, or supporting strategic growth initiatives, my goal is to be a trusted extension of the client’s network,” he says.

Gehnrich can be reached at peak1consulting@gmail.com.

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