Incentive Concepts to Acquire Elite Creations
Two leading master fulfillment companies join forces to bring leading brands to the corporate market, adding to a growing list of mergers and acquisitions in the incentive, rewards and recognition marketplace.
Elite Creations, a division of Cortland, IL-based Power Equipment Co. and a leading supplier of brands to the corporate market, has been purchased by Incentive Concepts, one of the nation’s largest master fulfillment companies. Under the agreement, Incentive Concepts will take over distribution of most of Elite Creations brands, including Kate Spade New York, Honda Outdoor Power Equipment, Body Solid, Magic Chef, Poulan/Weedeater, Karcher, AR Blue Clean, Salvatore Ferragamo, Lauren by Ralph Lauren, Rebecca Minkoff, Costa del Mar, Whistler, West Bend and W Unlimited. The current Elite Creations staff, led by Executive Vice President Ted Moravec, will become employees of Incentive Concepts. Moravec will lead the transition and become Vice President at Incentive Concepts.
Fulfillment operations for the Elite Creations brands are expected to transition to Incentive Concepts in the second half of 2019. The current Incentive Concepts sales force of independent sales representatives and in-house sales staff will manage the sales channel for the combined companies. All order processing for these brands will be handled by Incentive Concepts starting January 2, 2019. “This is a rare opportunity for two companies who share similar values and a mutual respect for one another to combine their operations to better serve the premium, incentive and corporate gifting markets,” says Joe Reinberg, President and CEO of Incentive Concepts. “Our companies have minimal existing product overlaps and even share a number of the same independent sales representatives”. Adds Dave Olson, President of Elite Creations: “This is a great opportunity for the brands and staff that have built Elite Creations to benefit from the sales and marketing power of Incentive Concepts to provide growth and opportunity.”
Incentive Concepts is a leading provider of premium and incentive merchandise, as well as corporate gifting experiences, headquartered in St. Louis, Missouri. For more information, contact Billie Reise at 314-373-5587 or breise@IncentiveConcepts.com
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