Hinda Incentives recently released a study designed to learn how the reward delivery experience impacts the perceptions of employees, customers and channel partners. The study revealed some surprisingly consistent feedback on the significant impact that relatively small, inexpensive enhancements have on recipient perceptions. “Every reward delivered to your home should be a celebration,” says Hinda Director of Fulfillment Benito Bustamante. “It’s not just a box with something in it. It’s a way to communicate the importance and value of the person receiving it. We want to make every delivery a celebration in a box.”
The research findings support Bustamante’s analysis. The study found participants felt even more valued when their item was wrapped in tissue paper. Small things like this not only make the delivery a celebration, but demonstrate the extra human touch in packaging that research participants felt recognized them as special. However, the study revealed there may be a point of diminishing returns for investments in custom packaging. When focus group participants opened an outer box to discover a gift-wrapped package inside, they were more likely to criticize details of the way it was wrapped, rather than feeling surprised and delighted.
To download a copy of the study, click here.
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Master the Principles of Enterprise Engagement and ISO 9001 and ISO 10018 Quality People Management and 9 New Human Resources Standards
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