Hinda Closes Acquisition of URE

Hinda Incentives has acquired the Universal Rewards Exchange (URE) from Engagement Technology (ET), and has also inked a co-marketing agreement with ET’s parent company, Engagement Enterprises, to support incentive, recognition, loyalty and other engagement solution providers with a full suite of state-of-the-art solutions. The URE will become a division of Hinda, and its current management team will lead the new Hinda division. Jim Kilmetis, a co-founder of the Universal Rewards Exchange, will join Hinda full time to head up sales, both for the URE and for Hinda’s full-service solution and other offerings. As part of the co-marketing agreement, Hinda will immediately add to its value chain network strategy the technology and marketing services of the URE’s parent company, Engagement Enterprises.