Gift Card Market Adds City Pages to Connect Digital Rewards With Local Commerce

City-by-city browsing makes it easier to give local experiences, with simple digital delivery and wallet-based payment.

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Gift Card Market now features dedicated pages for 100 cities across all 50 states, giving consumers and reward program planners an easy way to provide gift certificates to local restaurants, spas, salons, and other services. Its city directory includes destinations ranging from New York and Los Angeles to Sleepy Hollow and Jackson Hole.

Gift Card Market makes it easy for anyone to provide an electronic gift certificate to local spas, restaurants, entertainment and related merchants in localities around the US. Recipients put their e-gift certificates into their online wallets and use them as they would a Mastercard at redemption.

Gift Card Market has also introduced city-themed Restaurant Choice Cards, pairing city-inspired designs with thousands of local restaurant options. Rather than choosing a specific restaurant, buyers give recipients the freedom to pick their favorite neighborhood spot or discover somewhere new. Launching with 11 cards and more coming soon, the collection offers another option for program managers.

The service makes giving and using local e-gift cards simple and seamless. Buyers select a local business and send a digital gift card by text or email. After accessing and activating their card, recipients simply add it to their mobile wallet and pay as they would with another Mastercard at eligible businesses that accept digital wallet payments. Cards are prepaid and usable within the applicable merchant category. Click here for details.

For tourism boards, community organizations, and meeting and event planners, the city pages offer a practical way to connect visitors, residents, and attendees with local experiences. Employers can also use them to find gifts for employee recognition, customer loyalty, and incentive programs. Gift Card Market says it can quickly create a city-themed gift card for any destination.

As previously reported by RRN, the platform makes local businesses accessible without requiring individual merchant enrollment. According to the company, the service is free to merchants.

For More Information
Nicole Glass
President, Gift Card Market
nglass@thegiftcardmarket.com

Enterprise Engagement Alliance Services

Celebrating our 17^th year, the Enterprise Engagement Alliance helps organizations enhance performance through:

1. Information and marketing opportunities on stakeholder management and total rewards:

ESM Weekly on stakeholder management since 2009. Click here to subscribe; click here for media kit.
RRN Weekly on total rewards since 1996. Click here to subscribe; click here for media kit.
EEA YouTube channel on enterprise engagement, human capital, and total rewards since 2020

2. Learning: Purpose Leadership and Stakeholder

Management Academy to enhance future equity value for your organization.

3. Books on implementation: Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.

4. Advisory services and research: Strategic guidance, learning and certification on stakeholder management, measurement, metrics, and corporate sustainability reporting.

5. Permission-based targeted business development to identify and build relationships with the people most likely to buy.

Contact: Bruce Bolger at TheICEE.org; 914-591-7600, ext. 230.