GC Incentives, Ovation Form Strategic Marketing Alliance

Omaha-based GC Incentives|GiftCertificates.com recently announced it has entered into a strategic marketing alliance with London, England-based Ovation Incentives. The move is intended to leverage the strengths of GC Incentives|GiftCertificates.com as a provider of reward solutions and gift products for the corporate and consumer markets, and Ovation’s reputation as a provider of innovative rewards and incentive solutions to businesses, particularly those outside the United States. “We already know how important having a global footprint is to those who look to the incentives industry for leadership,” says GC Incentives CEO Rick Buer. “Working with Ovation Incentives is one more step forward in delivering that global perspective in our business.” Under the alliance, GC Incentives will make its GiftPass reward fulfillment technology available for Ovation’s use in the U.S. GC Incentives|GiftCertificates.com will be able to use Ovation Incentive’s global reward solution, the Universal Voucher System, for fulfillment technology in Canada and other parts of the world. For more information, go to www.gcincentives.com.