Bulova has launched “Tune of Time,” a short-form video series focusing on a selection of some of today’s most promising emerging artists, exploring how they spend their time creating, performing and following their dreams. The series will live on Bulova’s website at Bulova.com and on social media channels throughout 2018. To create the series, Bulova teamed up with the Universal Music Group, a world leader in music-based entertainment, and the company’s brand activation unit, Universal Music Group and Brands (UMGB), to tell the story of these emerging artists. They include U.K. rising star Calum Scott, YouTube sensation Matt Hunter, singer/songwriter ZZ Ward and more.
Bulova says its sponsorship reflects “a deep commitment to music, as reflected by ongoing partnerships with the Recording Academy, Latin Academy of the Recording Arts and Sciences as well as the GRAMMY Museum. The company says that Nile Rogers, three-time GRAMMY Award winning music legend and Bulova’s current “History of Firsts” campaign ambassador, will appear in “Tune of Time” as a mentor, guiding these artists through their creative journey. The musicians will also be integrated into the brand’s upcoming music activations, including the recent Baselworld experience that took place March 24th, featuring a meet-and-greet with Nile Rodgers and an acoustic performance by Calum Scott.
For more information, contact:
Bulova Director of New Business Development