What's Hot, How-to

Bulova, Citizen Brands Now Shipping Again

With its warehouse based in California, Citizen Watch America, whose brands include Citizen and Bulova, was unable to ship the bulk of its products for either retail or corporate use during the lockdown. Now that there is a gradual re-opening of commerce in California and elsewhere, the Citizen Watch America warehouse began a soft opening in late May and is gradually shipping in larger and larger quantities to its retail and corporate customers.
 
BulovaSays Adrienne Forrest, Vice President of Corporate Sales for Citizen Watch America, “We are testing our social distancing systems to ensure we can operate in the safest possible manner in compliance with all health department guidelines and are gradually working off a backlog of orders from our industry partners. We are very happy to be back and are thankful to the many customers who kept us in their catalogs and participants who have waited patiently for their orders.”
 
In a restructuring strategy to meet the challenges of the rapidly evolving watch marketplace, and accelerated by the unprecedented headwinds of the Covid-19 crisis, Citizen Watch America has moved many of its executives into multi-brand positions, including with Forrest and the corporate sales channel. Forrest now oversees the entire CWA portfolio of brands within the corporate sales channel, adding more resources to provide customers with the best service.
 
“We now offer an unparalleled selection for every market niche under one roof, while preserving the integrity and story-telling power of each brand,” explains Forrest.
 
For More Information
Adrienne Forrest
Vice President, Corporate Sales, Citizen Watch America 
Tel. 212-497-7388
aforrest@citizenwatchgroup.com
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Education, Certifications, and Information to Activate
Brand Media and Enterprise Engagement 


A complete learning, certification, and information program and a course syllabus for educators.
 
Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
 
Communities: The  Enterprise Engagement Alliance and Advocate and the  Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
 
Training and Certification
Enterprise Engagement Alliance Education: Certified Engagement Practitioner; Advanced Engaged Practitioner, and Certified Engagement Solution Provider learning and certification programs on how to implement Stakeholder Capitalism principles at the tactical level. 
 
International Center for Enterprise Engagement: The only training and certification program for ISO 30414 human capital reporting and ISO 10018 quality people management certification. 
 
A CEO's Guide to Engagement Across the Enterprise cover
The EEA offers a complimentary course syllabus for educators.
 
In Print: 
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)
 
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.) 
 
Online:  
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.
 
Services: 
•  The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.
 
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
•  EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
•  Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
 
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.

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Brand Media Resources
Brand Resources
  • Pulse BMC
  • Tourneau
  • Callaway
  • Harco
  • Cuisinart
  • Premco
  • Yeti
  • Castle
  • MAS Inc.