Brand Profile: The Rise of Bad Birdie
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Here is a continuation of RRN’s series on brands in the IRR market. Click here to subscribe to the ESM weekly e-newsletter.
Golf apparel has traditionally followed a predictable script: classic colors, simple patterns, and a fairly conservative approach to style. Bad Birdie set out to change that, according to Ree Politte, CEO and Founder of Luxury Name Brands. With bold prints, modern fits, and a fresh attitude toward the game, she says Bad Birdie has quickly become one of the most exciting brands in golf apparel. It brings personality back to the course, giving players the freedom to express themselves while still enjoying the comfort and performance they expect from high-quality athletic wear.
That same standout style is also what makes Bad Birdie such a strong choice for corporate gifting and events, she continues. When companies host golf outings, tournaments, or client appreciation days, the right gift can elevate the entire experience. Instead of a standard polo that blends in with everything else in the closet, Bad Birdie offers something memorable. Its bold patterns and modern design instantly make it feel like a premium gift—one that recipients are excited to wear again and again.
Features, she says, include:
- Lightweight, breathable fabrics for all-day comfort
- Performance-driven construction for movement and play
- Modern, tailored fits that feel current and versatile
- Eye-catching designs that stand out on and off the course
At the end of the day, great corporate gifts are the ones people remember. With its mix of personality, performance, and modern golf culture, Bad Birdie delivers exactly that, Petitte beleives. Whether it’s for a company golf tournament, a client appreciation gift, or a team celebration, it’s a choice that makes a statement both on the course and beyond, she concludes.
For More Information
Dakota Staab
dstaab@ggiww.com
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