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Brand Media, Sales Incentive Design, Employee Engagement Kick Off Brand Media Training

Launching Aug. 13, 1 pm ET, these new practical monthly virtual education programs feature experts in all areas of the market to discuss effective process design and what can be learned from the stories of leading brands. Registration is now open for: “The Art of Brand Media, Experiences, and Surprise and Delight,” Aug. 13 at 1 pm ET US; “Effective Sales Incentive Design,” Sept. 25 at 1 pm ET US; and “Employee Engagement Effective Practices,” Oct. 22 at 1 pm ET US. 
 
BMCThe new Brand Media Coalition monthly education programs on Program Design and Brand media are designed to provide high-equality, efficient, ongoing education opportunities for practitioners and solution providers seeking more ROI-based, scientific solutions. Produced by the Enterprise Engagement Alliance at TheEEA.org, these programs bring together leading experts in all aspects of the business as well as on brands to discuss best practices, brand story-telling, and new opportunities for growth. The monthly live programs are also recorded for access afterwards on demand.
 
The Enterprise Engagement Alliance also runs monthly classes on all aspects of strategic and tactical enterprise engagement. Click here for a schedule of future EEA shows and library of past recorded shows. 
 
Here is an overview of upcoming BMC educational events, as well as links for registration.
 

The Art of Brand Media, Experiences, and Surprise and Delight

Aug. 13, 1 pm ET US; register here. 
 
Experts: John Geysen, Product Marketing Manager, HMI Performance Incentives; Cary Goldman, Director, National Accounts; 1-800FLOWERS.COM; Cyndi Pereira, Manager of Loyalty at Travel & Transport Loyalty; Barb Hendrickson, Founder, Visible Communications, and co-author of the “Principles of Results-Based Program Design,” published by the Incentive Marketing Association; and Marc Matthews, CEO and Founder, Pulse Experiential.
Co-hosts: Bruce Bolger, Brand Media Coalition co-founder; Tom Kronberger, Director, Vendor Relations for Fully Promoted. 
Brand stories: 1800Flowers.com, Omaha Steaks, Pulse Experiential.
 
Summary: This show will focus on the part of the corporate marketplace that is thriving during the pandemic: Surprise and Delight and Brand Experiences. The first half of the 60-minute program focuses on the concept of Brand Media and Experiences and how they are enhancing the use of brands for incentives, recognition, loyalty; business, promotional and event gifting. In the second 30 minutes, panelists join Brand Media Coalition co-founder Bruce Bolger who will share what can be learned about the stories of these leading brands and how these lessons can be applied to your own organization’s success in different types of programs.

Sales Incentives Effective Design

Sept. 25, 1 pm ET US; register here.
 
Experts:  Allan Schweyer, EEA Curriculum Director and IRF Chief Academic Advisor; Todd Hanson, President, Catalyst Performance Group, and ROI measurement specialist; Gary Rhoads, CEO and Founder, Xvoyant.com and Professor Emeritus of Marketing and Entrepreneurship, Marriott School of Business, Brigham Young University, and Lincoln Smith, Chief Strategy Officer, HMI Performance and Incentives. 
Host: Bruce Bolger
Brand stories: Weber, Callaway, and Alex & Ani
 
Summary: Sales incentive programs have the potential to provide the most compelling return-on-investment of all engagement practices and yet fail to fulfill their potential in many cases because of inadequate program design and return-on-investment measurement. Common flaws include a structure that: rewards the top-performing people who would have performed anyway; does little to uplift the middle 60% or promotes counter-productive sales behavior. This session brings together experts in process design to share best practices that organizations can begin to put into place immediately to generate more sustainable results. Experts will discuss what can be learned from the brand stories and how to best use them in programs.
 

Employee Engagement Effective Practices

Oct. 22, 1 pm ET US; register here. 
 
Experts: Mike Anderson, CEO, Cultural Transportation and former CHRO for the US Department of Housing and Urban Development; Al Cini, CEO Founder, BCAT Brand Alignment; Peter Goldberger, Senior Partner, Incentive Team, and Todd Hanson, President, Catalyst Performance Group. 
With guest brand expert Ryan DeGrand, Principal, Pro Am, and Barb Hendrickson, Founder, Visible Communications, and co-author of the “Principles of Results-Based Program Design,” published by the Incentive Marketing Association
Host: Bruce Bolger
Brand stories: Bulova, Samsung, TaylorMade
 
Summary: Employee engagement has been a hot topic for 10 years or more, and yet the results to date are so poor many people now call the process “employee experience.”  In fact, the true failure is due to the lack of a strategic and systematic approach that focuses on return-on-investment, as well as a lack of attention from the CEO and CFO that is likely to change in the current business climate. This session will focus on effective practices for developing effective engagement processes linked to organizational objectives and concrete business goals. Panelists with join Bruce Bolger, founder of the Brand Coalition to see what can be learned about the stories of these leading brands and how their stories can be applied in different types of programs and audiences. 
 

For More Information
Bruce Bolger
Enterprise Engagement Alliance and the Brand Media Coalition
Tel. 914-591-7600, ext. 230
Bolger@TheICEE.org
 
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Education, Certifications, and Information to Activate
Brand Media and Enterprise Engagement 


A complete learning, certification, and information program and a course syllabus for educators.
 
Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
 
Communities: The  Enterprise Engagement Alliance and Advocate and the  Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
 
Training and Certification
Enterprise Engagement Alliance Education: Certified Engagement Practitioner; Advanced Engaged Practitioner, and Certified Engagement Solution Provider learning and certification programs on how to implement Stakeholder Capitalism principles at the tactical level. 
 
International Center for Enterprise Engagement: The only training and certification program for ISO 30414 human capital reporting and ISO 10018 quality people management certification. 
 
A CEO's Guide to Engagement Across the Enterprise cover
The EEA offers a complimentary course syllabus for educators.
 
In Print: 
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)
 
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.) 
 
Online:  
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.
 
Services: 
•  The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.
 
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
•  EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
•  Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
 
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.

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Brand Media Resources
Brand Resources
  • Omaha BMC
  • Alex & Ani
  • Tourneau
  • Callaway
  • Harco
  • Oakley
  • GoPro
  • Yeti
  • Crutchfield
  • MAS Inc.