Augeo's Kari Vrba named Chair of the Incentive Research Foundation Board of Trustees

Kari Vrba, Chief Commercial Officer for Augeo, has been named Chair of the Incentive Research Foundation (IRF) Board of Trustees. The IRF at TheIRF.org is the leading research organization in the incentive, rewards, and recognition field.

Vrba joined the leadership team at Augeo as a part of the acquisition of MotivAction last fall. She has served on multiple committees for IRF over the last six years, most recently as Secretary and Vice Chair of the prior to this appointment.

“The members of the IRF Board of Trustees bring a tremendous level of expertise and passion for the incentive industry,” Vrba says. “I’m excited to work with this talented group as we develop the IRF’s strategy to deliver relevant and impactful research and education to existing and new audiences over the next five years."

According to Augeo, as Chief Commercial Officer, Vrba leads the strategic vision of presale, which includes sales, client solutions, marketing, creative, and purchasing teams. Kari has more than 25 years of experience in delivering performance improvement solutions. Her work and client programs have received global recognition from SITE (Society of Incentive & Travel Executives), CMI 25 (Corporate Meetings & Incentives, and Incentive Magazine.

Vrba plays an active role in industry roundtables and advisory boards for several leading hotel chains and in the past has participated on the board of directors for the Minnesota Chapter of SITE and multiple committees for SITE International.

For more information on the IRF and to access its research, go to TheIRF.org.

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