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Amex Employee Vacation Program Uses Research to Make its Case on YouTube

As a strong advocate of using industry research to promote the effective use of reward programs, RRN wishes to single out the American Express Employee Program group for an under-two-minute YouTube video that draws upon industry research to position it’s highly personalized reward product. With this product, recipients can not only use the Internet to shop for travel, they can also book each trip with a personal concierge who can assist with planning and changes required by weather or other travel delays.  
 

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