All Star Incentive Marketing Names Chatfield to Head New Sales Channel
Heidi Chatfield, a company veteran and incentive industry leader for almost two decades, will manage All Star Incentive Marketing’s value added reseller sales channel, officially known as VAR Alliance. The VAR Alliance is designed to afford resellers several benefits to help them grow their businesses, including protected accounts, territory exclusivity, marketing funds, communication tools, and subject matter experts. “I am committed to engaging and motivating the right individuals, and rewarding appropriately for their success – a partnership done right,” Chatfield says. “I work closely with each reseller to engage the right clients, profile the business opportunities and create a strategy to deliver the optimal reward and recognition solution to the end client.” Chatfield began her career at All Star 15 years ago as Director of Marketing Communications. She was promoted to VP of Marketing and New Business Development, as well as head of Operations. In addition to serving as Director on the board of the Incentive Marketing Association (IMA) for over seven years, she has earned the Karen Renk Fellowship Award for demonstrating excellence, drive and commitment to organizational growth. “Heidi brings the perfect set of skills to best develop and manage this important channel for All Star,” says company President Brian Galonek. “She has a unique ability to locate and partner with diverse resellers that represent the greatest opportunity to produce win-win relationships. Once on board, she will inspire them to pursue the broad range of opportunities that All Star’s solutions support, insuring a profitable relationship for all.” For more information, go to allstarincentivemarketing.com.
Contact: Heidi Chatfield
All Star Incentive Marketing