Rudy Garza Steps Up to President and CEO Role at Brightspot Incentives & Events

The Irving, TX-based incentive and events firm announces changes at the top.

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Brightspot Incentives & Events has announced that longtime President, CEO and company principal Mike May has moved into the role of Executive Chairman. Rudy Garza, who has served as Vice President of Operations for the past 14 years, succeeds him as President and CEO.

May acquired the agency in 2001 and guided its growth from eight employees and three clients to more than 100 employees and 75 clients. Says May, “It has been an incredible blessing to work shoulder-to-shoulder with our executive leadership team. As Executive Chairman, I look forward to supporting Rudy Garza with strategic oversight, growth projects, and cheerleading our entire team.”

Garza joined Brightspot in 2011 after a successful career at PepsiCo/Frito-Lay. As Vice President of Operations, he drove efficiency, expanded capabilities, and played a key role in shaping company culture, the company says in the announcement. He also serves on the Board of Trustees of the Incentive Research Foundation and chairs its Research Committee.

“Stepping into this role is both humbling and exciting,” says Garza. “I care deeply about our people and the clients we serve. We've built something special together, and I’m committed to keeping that momentum going. Our foundation is strong, our people are exceptional, and our future is bright.”

Brightspot Incentives & Events says it partners with mid-market and Fortune 1000 clients to design and manage incentive travel and reward programs, corporate meetings, and channel engagement initiatives. Its provides creative services, proprietary software, and award-winning event production to deliver measurable results, according to the release.

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