New Products: ITA Customer Loyalty Platform...Global Tickets Platform Offered for IRR Industry

Here are new products available in the incentive, rewards, and recognition market.

Horizon: ITA Group’s Customer Loyalty Platform
Global Tickets Card Adds Access to Events

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ITA Group launches what it calls an “all-in-one” customer loyalty platform. Global Tickets Card offers events access.

Horizon: ITA Group’s Customer Loyalty Platform

Creating emotional connections between customers and the brand is now easier than ever with relevant, engaging and personalized experiences on its Horizon platform, according to ITA Group. Six key platform features are designed to "help create a seamless customer journey, while guiding brands and their customers toward lasting relationships.” Features include:

Data management
Integrated machine learning
Proprietary customer-relationship scoring
Near real-time promotion management
Personalized customer loyalty and retention programs
Marketing automation

Click here for more information.

Global Tickets Card Adds Access to Events

The Global Tickets Card website, independently owned and operated by Global Hotel Card, Inc., has added an inventory of over 100,000 sporting events, theater and concert tickets, and festivals. The inventory is provided by Victory Live, reportedly one of the largest ticketing companies worldwide. Peter Friend, Founder of Global Hotel Card, Inc. says he joined the incentive industry in 2005 and that his was the first online travel agency to offer a hotel gift card for the incentive industry, loyalty programs, employee reward programs and for retail sale in third-party and online malls. For more information, e-mail sales@globalhotelcard.com.

Enterprise Engagement Alliance Services

Celebrating our 15^th year, the Enterprise Engagement Alliance helps organizations enhance performance through:

1. Information and marketing opportunities on stakeholder management and total rewards:
ESM Weekly on stakeholder management since 2009; click here for a media kit.
RRN Weekly on total rewards since 1996; click here for a EEA YouTube channel on enterprise engagement, human capital, and total rewards insights and how-to information since 2020.

2. Learning: Purpose Leadership and Stakeholder

Management Academy to enhance future equity value and performance for your organization.

3. Books on implementation: Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.

4. Advisory services and research: Strategic guidance, learning and certification on stakeholder management, measurement, metrics, and corporate sustainability reporting.

5. Permission-based targeted business development to identify and build relationships with the people most likely to buy.

6. Public speaking and meeting facilitation on stakeholder management. The world’s leading speakers on all aspects of stakeholder management across the enterprise.