Lincoln Smith Joins MotivForce as CEO
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He heads up a 13-year-old UK-based global provider of business- to-business engagement services.Click here to subscribe, and here for an RRN media kit.
Lincoln Smith is the new CEO of Motivforce, an international firm based in the UK that provides business-to-business loyalty marketing programs. The company also offers sales incentives, e-learning, reward fulfillment, incentive travel and events, research and analytics, and other services.
According to a Linkedin post by Smith, “Motivforce has built an incredible reputation for designing and delivering incentive, loyalty, and engagement programs that don’t just win awards but also drive measurable business outcomes and lasting loyalty for clients around the world. I’m honored to lead our talented global team as we continue to grow, innovate, and leverage new capabilities, such as AI-driven insights, to deliver greater value and measurable results for clients.”
He was most recently Principal, Chief Strategy Officer at HMI Performance Incentives, which was sold last year to 360Insights.
Smith writes, “What sets us apart? Our team. Our founder Dr. David Cox is one of the world’s few PhDs in loyalty marketing, and our team consists of six PhDs driving innovation in our research and development and technology departments. This level of academic excellence is unmatched in the industry and is the secret behind the cutting-edge strategies we deploy to ensure your loyalty programs not only meet but exceed expectations.”
Smith is active in the Incentive Marketing Association’s Incentive and Engagement Solution Provider group and is author of a recent ebook: The Evolving Buyer Journey in Corporate Rewards & Incentives.
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