Ian Arthur Elected IMRA Board President, Top Performers Recognized

Here’s the latest news from the Incentive Merchandise To Reward & Appreciate (IMRA).

The New IMRA Leadership Lineup
Annual IMRA Award Recipients

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Ian Arthur, Director of Sales at Carson Optical, Inc., is the 2025 Board President of Incentive Merchandise To Reward & Appreciate (IMRA), a Strategic Industry Group (SIG) within the Incentive Marketing Association (IMA). The group also has honored four members for their contributions to the industry.

The New IMRA Leadership Lineup

With six years of experience in the incentive industry, Arthur has developed a deep understanding of the strategies that drive motivation and engagement, according to the IMRA announcement. His expertise is rooted in a passion for delivering impactful solutions that inspire performance and loyalty.

“IMRA plays a pivotal role in fostering connections and boosting morale through thoughtfully curated incentive merchandise,” says Arthur. “It's about more than just tangible rewards; it's about creating memorable experiences that express gratitude and inspire loyalty, whether it's for employees, customers, or partners.”

An active member of the IMRA board, Arthur served as Secretary and Membership Chair, where he played a key role in fostering community growth and meaningful connections. Through his involvement with IMRA and the IMA, Arthur has built a robust network of influential professionals who have profoundly shaped his personal and professional journey. His unwavering dedication to excellence and relationship-building continues to propel his success in the industry, according to the announcement.

“For me, being part of IMRA means embracing the opportunity to help organizations shape their culture and strengthen relationships,” says Arthur. “It's a dynamic industry where innovation meets impact, and every carefully selected item serves as a token of recognition and appreciation. As the demand for meaningful and personalized rewards continues to grow, the IMRA organization offers incredible potential for collaboration and success. Together, we can ensure that every gift and reward tells a story of value and acknowledgment.”

In addition, IMRA elected Ivory Alexander, MAS, Inc., Vice President; Dennis Zimmerman, Sheryl O’Tool & Associates, Treasurer; Melissa Fleming, DPI, Inc., Secretary; and Sarah Kunard, The Genevieve Group, as Past President.

Katie Lugus-Higgins, Hoffman & Edgette – Award Marketing Services, is joining the IMRA Board as a Director.

Returning directors are David Alwan, Echo Valley Meats, Inc.; David Boodey, CPIM, RepLink/The DataDirect Group; Sara Dattolo, CPIM, Pilgrim Promotions, Ltd.; Craig Frechette, Bissell Homecare, Inc.; Lore Rincon, Continental Premium; David Rosenstock, CPIM, IncentiveSource, Inc.; and Rachel Stark-Cappelli, Stark Enterprises, Inc.

Annual IMRA Award Recipients

At the 2025 IMRA Conference in Charlotte, IMRA honored four individuals with awards recognizing their expertise in incentive merchandise and corporate gifting, valued representative and supplier relationships, and outstanding customer service.

Here is a list of the winners and finalists.

IMRA Individual Representative of the Year
Winner: Dan Craig, Keystone Incentives, LLC
Finalists: Sara Dattolo, CPIM, Pilgrim Promotions, Ltd.; and Cheryl Meier, MJM Incentives, Inc

IMRA Sales Manager of the Year
Winner: Warren Weaver, Zane’s Inc.
Finalists: Kevin Hagan, Incentive Concepts; Corey Holy, Power Sales And Advertising; and Rachel Stark-Cappelli, Stark Enterprises Inc

IMRA Representative Customer Service Person of the Year
Winner: Autumn Gall, Alliance Marketing, Inc.
Finalists: Jamie Dawson, All About You Incentives; and Christine Piel, Great Lakes Incentive Group

IMRA Supplier Customer Service Person of the Year
Winner: Erica Hrabik, Omaha Steaks – B2B Special Markets
Finalists: Rees Douglas, O’Rourke Sales Company; and Leah Owen, Power Sales and Advertising

Enterprise Engagement Alliance Services

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5. Permission-based targeted business development to identify and build relationships with the people most likely to buy.

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