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CarltonOne Evergrow Targets SMB Market with an ESG Focus

CarltonOne Engagement, creator of the Power2Motivate enterprise engagement technology platform, has launched an “affordable small - and medium-sized business solution” that addresses the “S” and “E” of Environment, Social, and Governance management. The company says Evergrow offers a “multi-experience app that empowers change through personalized and engaging recognition, rewards, and incentives,” and plants trees based on performance points distributed.
CarltonOne Engagement, a leading provider talent recognition and performance program technologies, has launched Evergrow," an AI-driven engagement solution that makes work mean more by boosting recognition, performance, wellness, and teamwork. Evergrow’s unique business model also directly funds the planting of millions of trees around the world, positively impacting communities and their local economies,” according to a company announcement.
Launched on Earth Day, CarltonOne announced the immediate funding of an additional 250,000 trees with Eden Reforestation Projects, its partner in the tree-planting initiative.

“We’re excited to launch this next-generation engagement solution at Evergrow.app,” says Rob Purdy, Founder and CEO of CarltonOne. “But our mission goes beyond just helping companies thrive. Companies are seeking new ways to make work mean more with purpose-driven social responsibility programs, and Evergrow turns every employee transaction into climate action by funding new native trees around the world. The more that members use Evergrow, the more trees are funded, the more CO2 is removed from the atmosphere. It’s a climate change movement powered by employee performance.” He says the company is funding the planting of a new tree every six seconds — and has already planted over 6 million trees in Kenya, Mozambique, Madagascar and Nepal. The goal is to fund 100 million trees a year by the end of 2022.  People can follow the progress on a tree tracker at Evergrow.app.”
Evergrow logoThe company says Evergrow is designed to make work more rewarding and meaningful through:
  • An intuitive performance recognition engine — Managers, employees, and team members can instantly and easily give awards with one-click recognition. Members earn badges for completing activities and reaching milestones.
  • AI-personalized rewards — The Evergrow reward marketplace uses the company’s Reward AI technology to personalize the collection of over 10 million fashion, beauty, gadgets, smart home? and appliance items, plus gift cards, hotel and flight deals, events and more.
  • Kart™ shop & save employee benefit — In addition to redeeming points, members can shop and save on over 100,000 items, including discounts of up to 65% off fashion, 50% off watches, and 25% off electronics, the company says. Kart™ also offers instant coupons for deals at local restaurants, coffee shops and retail stores, with savings extended to family members.
  • Activity & wellness — Employees can connect a fitness tracker (such as Fitbit or Apple Watch) and members can earn points and badges and join team or company wellness challenges.
  • Surveys, training & feedback — Businesses can track engagement and encourage feedback by creating surveys and rewarding training, certification, or meeting participation.
Explains Purdy, “Employees want to work for brands that are part of a bigger movement — like Evergrow’s tree-planting initiative. Evergrow will allow members to help fight climate change while also being part of positive change within their company, and together we are creating a global eco-action solution that delivers measurable impact.” 
The Evergrow tree-planting initiative is a partnership with Eden Restoration Projects, a not-for-profit that supports local communities to plant and protect new native forests in locations around the world. It reportedly uses ‘Employ to Plant’ methodology to benefit the members in the local communities where trees are planted. The goal is also to provide steady employment for impoverished people while addressing climate change as well. 
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