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Authentic Experiences Gain Traction in Tourism

HuddleThe shift toward a greater focus on experiences in travel outlined in an RRN trends report earlier this year continues to unfold in the consumer sector as tour operators in more off-beat destinations focus on authentic local experiences.
 
Think experiences, and many imagine sky diving, deep-sea fishing, para-sailing, etc. Today experiences increasingly mean opportunities to discover the authentic lives, cultures, cuisines, nature, and histories of the people where they are visiting.
 
Kefi TravelReports an article by Alex Graham in Huddle, Newfoundland, Can.-based tour operator Kefi Travel has pivoted to “customer experiences in the new travel landscape.”
 
The company has launched an “experience that lets travelers live their journey not through the window of a tour bus, but through words, song, and photography. “These 10-12 day trips are not just about putting yourself in a different place and passing through the sights, they’re about becoming a part of the place that you’re visiting. Facilitated by  a storyteller, musician, and a photographer, these experiences allow for an intimate understanding of the journey, like having the flexibility to stop and take some great shots of that double rainbow spotted on the Irish landscape.” 
 
Yahoo ArticleAcross the Atlantic in the Mediterranean Sea, Elba Island, where Napoleon Bonaparte lived in exile for 300 days with surprisingly long-term impact on the island's infrastructure development, has launched a "Napoleon Experience: a new series of tourist-experiential travel experiences that will allow visitors to go back 200 years when the great Corsican Bonaparte ruled Elba Island.”
 
The self-guided experiences “mix culture, food and wine, nature, folklore, the sea and relaxation…It will be like traveling back in time to the period when the emperor led the capital of the Tuscan Archipelago. Napoleon was a great innovator who made a decisive contribution to making Elba Island a modern place for that time, with measures that are even today part of its culture.”
 
According to the organization, "Napoleon Experience will immerse visitors in the atmosphere of the time: they will experience the excitement of the great parties at which Pauline, the sister of the emperor, was admired, dine at their table, and taste the Aleatico wine that Napoleon loved so much, walk along the roads that always look towards his native Corsica, discover how people lived surrounded by refined craftsmanship and precious minerals extracted from the island's belly, and much more.”
 
The initiative will launch in 2023 and will include various experiences from which visitors will be free to choose, creating their own unique Napoleonic holiday. "Napoleon Experience" is the result of a partnership between the public and private sectors on the island to promote tourism around the island.

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Education, Certifications, and Information to Activate
Brand Media and Enterprise Engagement 


A complete learning, certification, and information program and a course syllabus for educators.
 
Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
 
Communities: The  Enterprise Engagement Alliance and Advocate and the  Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
 
Training and Certification
Enterprise Engagement Alliance Education: Certified Engagement Practitioner; Advanced Engaged Practitioner, and Certified Engagement Solution Provider learning and certification programs on how to implement Stakeholder Capitalism principles at the tactical level. 
 
International Center for Enterprise Engagement: The only training and certification program for ISO 30414 human capital reporting and ISO 10018 quality people management certification. 
 
A CEO's Guide to Engagement Across the Enterprise cover
The EEA offers a complimentary course syllabus for educators.
 
In Print: 
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)
 
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.) 
 
Online:  
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.
 
Services: 
•  The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.
 
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
•  EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
•  Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
 
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.

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