InComm inCentives Scores Big Win With Venmo Integration
Recognizing the benefit of having a retail branded gift card solution, Venmo is now offering digital gift cards on its platform powered by InComm Incentives.Click here for links to RRN Preferred Solution Providers.
InComm InCentives scores a big win powering the retail digital gift card platform on the Venmo payments app. According to the announcement, this new feature provides eligible Venmo customers with personalized ways to celebrate gifting occasions with popular gift card brands directly through the app along with animated messages by occasion.
Is this a sign that more companies are recognizing the benefits of brand names and the corporate market?
Eligible consumers can now use the Venmo app to send and receive digital gift cards for popular consumer brands. Gift cards received from others are stored on the in-app wallet for future redemption, according to the statement. “Venmo customers also have the option to customize the gifting experience by selecting a short animation to accompany digital gift cards they send through the app. Animations are designed to celebrate special occasions ranging from holidays and birthdays to graduations and weddings.”
Inaugural brands include Starbucks, Amazon, Sephora, DoorDash, Target, Chipotle and Uber and are the program is subject to terms and conditions.
According to a 2021 Venmo Gifting survey, the company reports, 78% of Venmo customers used it to send money as a gift for family and friends. Additionally, 45% of users surveyed had sent a digital card in the past year.
Explains, Brian Parlotto, Executive Vice President at InComm Payments, in the announcement “For several years running, our annual holiday study has found that gift cards top the list of items that gift-givers anticipate purchasing for the holiday season. Partnering with Venmo provides consumers with a fun, convenient way to celebrate the holidays and other occasions throughout the year — all on the same app that they use every day to send funds to friends and family.”
Venmo’s says the “in-app digital gift card offerings are powered by InComm InCentives’ bulk gift card ordering solutions, which enhance rewards and recognition programs to drive meaningful relationships between brands and consumers as well as businesses and employees. Our customized solutions are built on an industry-leading portfolio of monetary and non-monetary reward products.”
How RRN and Brand Media Coalition: Your Partner in Success in Incentives, Rewards, and Recognition
Published by the Enterprise Engagement Alliance at TheEEA.org
- The only weekly news, how-to and resource publication of record for the Incentive, Rewards, and Recognition field.
- The only marketing agency focusing specifically on the IRR and broader engagement marketplace.
The Industry’s Only Combined Media Platform and Marketing Agency to Help You Expand Your Business 
- All the industry news, research, announcements, and how-to articles read by over 20,000 end-users in sales, marketing, and human resources; incentive, recognition, loyalty and promotional companies, as well as marketing and human resources agencies, seeking to enhance performance through effectively designed incentive programs.
- Unparalleled business development services for engagement, incentive and incentive travel, recognition firms; brands, gift cards and master fulfillment companies, and technology firms, featuring ROI-based business development strategy design and ongoing digital and social media and e-newsletter communications to help marketers profit in the coming era of cookie-less marketing.
- Unique abilities for solution providers to sponsor authoritative, evergreen content directly related to what they sell through the EEA’s Effective Practices series on articles in our media platforms.
- EEA YouTube Channel with over three dozen how-to and insight videos and growing with nearly 100 expert guests.
- Access to new technologies from EEA preferred solution providers enabling brands to create their own points-based or transactional redemption site.
- Unparalleled expertise in program design, return on investment measurement, reporting, and prescriptive analytics.
